Flagship store M&M’s world
The M&M'S store puts the brand experience in the foreground
M&M'S is opening the first M&M'S store in continental Europe in Berlin. Strategically located on the popular Kurfürstendamm shopping boulevard, fans and visitors will find a real chocolate wonderland on nearly 3,000 square meters from 2021.
With the opening of the store, the MARS Retail Group wants to enable consumers to have direct contact with the brand and in this way strengthen customer loyalty - a remarkable step especially in times when many retailers are shifting their focus to digital sales channels.
Inside the store, brand fans can expect a fascinating, colorful world with exciting offers, personalization options, merchandising items, innovative analog as well as digital installations and some larger-than-life design elements.
The individual and color-coordinated ceiling lighting was realized with the flexible design light lines of the VENUS family: SKYLLA Side View in 2,700 Kelvin, NIKE Top View Side Bend in 3,000 Kelvin and VENUS RGB in the Side View variant.