10 Herbert Samuel

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Tel Aviv, Israel

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Lighting design

Rama Mendelsohn


Ofer Brothers Group


Tel Aviv, Israel


Omri Amsalem

ProductsVENUS TV IP67
ArchitectRanni Ziss Architects
Interior architectOrly Shrem
Landscape designIlana Ofir

Towering 80 meters above the Jaffa seashore, 10 Herbert Samuel is a new developed building with luxury apartments in Tel Aviv set right in the heart of the city. The building which spans 21 floors will offer a new standard in Tel Aviv and amazing sea views. Behind the urban, neat façade, lie 41 luxurious apartments and 7 spacious lofts; all with spectacular views of the Mediterranean through floor to ceiling windows, and beautiful sea view balconies. Both the apartments (200 sqm each) and the lofts (189 sqm each) are designed as “smart homes”, equipped with high end technical systems.

The building is designed by world-renowned architect Ranni Ziss who has experience in constructing luxury apartments, hotels, and other landmark projects in Israel and beyond. He has created a building which reflects the character of the White City and which is recognised by UNESCO because of its large number of Bauhaus style elements. At the same time it incorporates elements from the best modern luxury apartment buildings from around the world. It is an exclusive project built to a high standard, containing loft apartments, exclusive apartments, spacious penthouses, a swimming pool, a gym and a spa.

Also the illumination reflects the high standards. To emphasize the style of the building and create interesting highlights, different linear LED lighting solutions were used. 

VarioLED™ OCEANOS was installed in the ground and VarioLED™ Flex VENUS was integrated into the stone benches in the outdoor area. Both luminaires emit a pleasant, diffused light and set attractive accents. In the gym, general lighting was realized with XOOMINAIRE 4262R, allowing a high luminance at a pleasantly wide light distribution.

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